If you follow my top 7 driving school tips, your school will not only survive the slowest months, but it will also succeed. We all know that summertime is the “peak season” of the driving school industry. It’s quick to make some profits while school is out, and parents and children flock to your driving school.
The secret to long-term sustainability, though, is to know how to succeed and prosper in the next nine months of the year. The sector of driving school is very seasonal with peaks and valleys. Many driving school near me produce more than 40% of their overall revenue during the summer rush. The explanation for this is that parents expect their teenagers to take the driver’s Ed when it comes to exams, assignments, homework and after-school events.
School Driving Advice – #1 Reduce publicity budget for fish
Let’s face it now. It’s quick to meet new driving school clients during the busy summer months. That’s because the pond is complete and “the fish bite.” As mentioned earlier, the driving school company is very seasonal.
When we opened our first driving academy, I used to put it on the market 12 months a year. I thought I’ve still got to continue to draw new clients to the driving academy, even in the slow months. After a few eons of trial and error, my thinking has improved.
Driving school advice – #2 Fleet audit
The fleet organization is one of the most critical facets of maintaining a good driving academy. It is also indispensable to carry out a fleet audit during the busy summer months where vehicles have been operating almost continuously.
The first step is to review each and every vehicle in your fleet. Is there a requirement for routine repairs or a tune-up? Is there a need for alignment or new tires? Do all the brakes, and operating systems operate properly? If you don’t, you will need to make an important decision.
School Driving Tips – #3 Review every season.
After students go back to classes, we will have carried out a very detailed summer study. Think about this as a post-mortem study, so to speak. I would like to refer to this critical analysis as the “Start, End or Proceed” report.
What are we successful in doing next summer that we haven’t done this summer? Is there stuff that we can continue next summer that has been a hit this summer? What are we meant to stop doing next summer that just didn’t fit well all this summer?